zr@terminal:~$ cd zr

Željko Radinski - Managing Director of LORD&BOT

zr@terminal:~$ cat letter.txt

Dear visitor,

You've landed on my personal site. I make things and occasionally break them, which is usually part of the process. At work, I'm the Managing Director of LORD&BOT, where I build custom Slack workflow automation for fintech teams. Outside of work, I spend time fishing, hiking, and making things for no particular reason, and I can make a mean goulash.

I work regularly with Zed, Hemingway Editor, Figma, and Pipedrive, and the stack I don't like working without includes Ruby on Rails, Tailwind, SQLite, and Hetzner.

A quote I return to often is David Ogilvy's: "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

I also love classical music and opera.

Born in Sarajevo @ 7AM

zr@terminal:~$ note list --recent

Man's Search for Meaning (January 26, 2026)

Dostoevsky on Happiness (January 24, 2026)

A Pickle (January 23, 2026)

From Challenger to SPICED (January 20, 2026)

Weekend Work Momentum (January 19, 2026)

Classical Music Sundays (January 18, 2026)

Ruthlessly Optimize for Revenue (January 17, 2026)

The Fleurdelisé (January 16, 2026)

zr@terminal:~$ cat working_on.txt

Working On:

LORD&BOT - Custom Slack workflow automation for fintech. You own the code. No subscriptions.

zr@terminal:~$ ./snake

Play Snake Game - a classic for when you need a break

zr@terminal:~$ ./beats

Beat Machine - compose electronic beats, make some noise

zr@terminal:~$ ./quota-calculator

Pipeline Quota Calculator - MRR/ARR goals, customer targets, pipeline math

zr@terminal:~$ ./churn-analyzer

Churn Analysis Calculator - LTV, retention metrics, revenue impact projections

zr@terminal:~$ ./frequency-player

Frequency Player - meditation tones, heal and focus

zr@terminal:~$ cat books.txt

My go to books:

Bible - John 3:16 IC XC NIKA
Never Split the Difference by Chris Voss - changed how I think about negotiations
Spin Selling by Neil Rackham - the science behind B2B sales
The Challenger Sale by Matthew Dixon & Brent Adamson - revolutionized my approach to enterprise deals
Man's Search for Meaning by Viktor Frankl - perspective-altering insights about purpose
Positioning by Al Ries & Jack Trout - transformed how I think about market differentiation
Hegarty on Creativity - masterclass in creative thinking
Purple Cow by Seth Godin - taught me the power of being remarkable
Hell Yeah or No by Derek Sivers - clarity on decision making
How to Live by Derek Sivers - wisdom on living intentionally
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - creating uncontested market space
Ogilvy on Advertising by David Ogilvy - the father of advertising's timeless wisdom
Confessions of an Advertising Man by David Ogilvy - behind-the-scenes insights from a legend

zr@terminal:~$ cat podcasts.md

Favorite podcasts:

SaaStr - Jason Lemkin always delivers gold
The Joe Rogan Experience - conversations that spark ideas
Sales Management Podcast by Cory Bray - practical leadership wisdom
Trigonometry - fresh perspectives that challenge my thinking
Ninjas Are Butterflies - outrageous comedy that lightens the mood
Three of Seven Podcast - Navy SEAL mindset and ultra-endurance wisdom
Mostly Technical - Laravel, business, and tech insights
Rework - practical business wisdom from 37signals
Orthodox Wisdom - spiritual insights and traditional teachings
Everyone Hates Marketers - no-BS marketing and brand strategy
Single-handed sailing podcast - adventures and insights from solo sailing

zr@terminal:~$ cat substacks.md

Must-read Substacks:

Not Boring by Packy McCormick - brilliant tech strategy insights
Lenny's Newsletter - product and growth wisdom
No Good - growth marketing insights
Product Marketer - deep dives into product storytelling

zr@terminal:~$ ./contact

Send me a message - I read every one

zr@terminal:~$ cat copyright.txt

zr@terminal:~$ exit